Panel Discussion on “Changing Landscape of Marketing: A Career Perspective”

A Panel Discussion on Changing Landscape of Marketing: A Career Perspective” was organized on February 01, 2019 under the leadership of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions. Dr. Urvashi Makkar, Director General, GLBIMR warmly welcomed the expert panelists: Mr. Kamalendu Bali, Director-Solutions, Concentrix , Gurgaon, Mr. Puneet Raman, Founder & Director- Prowisdom Growth Pvt Ltd, New Delhi, Ms. Aditi Verma , Head – Business Strategy, Times of India, New Delhi, Mr. Pravin Kumar- Director- Xyata Life Sciences, New Delhi and Mr. Shantanu Chakraborthy, Director of Marketing & Client Engagement, Concentrix, Gurgaon for the session.

Dr. Makkar shared that the main objective of providing the session is to sensitize students and faculty members about the new opportunities and challenges in the area of Sales and Marketing and Career Perspectives in different business sectors of Indian Economy. She also congratulated GLBIMR team for organizing the highly intellectual panel discussion.

The expert speakers captured insights on the Marketing domain, discussed the upcoming opportunities in the Marketing for management graduates and encouraged the students to learn contemporary practices in Digital Marketing. The panel discussion acted as a rendezvous for the participants to listen to the views and experiences pertaining to the emerging issues and challenges in the Marketing Sector. It provided management students splendid opportunities to understand the transformation and transition of the Marketing from the career perspective.