Under its Alumni Talk Series, GL Bajaj Institute of Management and Research.PGDM Institute, Greater Noida organized an Alumni Talk on "Fundamentals of Product Management" on September 18, 2022, Saturday, The resource person of this Alumni Talk was Mr. Rajat Srivastava, General Manager, Home Lane.
The main objective of this session was to give an insight to the students with the different caselets on product management. In this session, the students got insight on the difference between line extensions and brand extensions. Students were able to examine the product life cycle of existing brands. The session was quite informative and thoroughly enjoyed by the students.
