"We had an incredibly insightful Expert Talk on "The Top Marketing Matrix Models for Strategic Growth" with Dr. Aprajita Prasad, Ex-Director of PwC. The session offered a deep exploration into some of the most powerful strategic tools used in business today.
Dr. Prasad started with SWOT Analysis, illustrating how businesses can assess their internal strengths and weaknesses while identifying external opportunities and threats. This was followed by an in-depth explanation of the BCG Matrix, which helps companies strategically allocate resources to maintain a balance between high-growth and stable segments.
The discussion then moved to Porter’s Five Forces Model, which highlighted how understanding competitive forces within an industry can lead to stronger strategic decisions. PGDM students also gained insights into PESTEL Analysis, a vital tool for staying ahead of political, economic, social, technological, environmental, and legal shifts that can impact a business.
The session concluded with the Ansoff Matrix, demonstrating how businesses can drive expansion by either entering new markets or developing new products. This talk was a goldmine of practical knowledge, equipping PGDM students with the tools they need for strategic business growth!"
