On 8th Dec 2024, GL Bajaj IMR hosted an insightful Expert Talk with Ms. Aakanksha Gupta, Associate Director at Zepto, on 'The Role of Retail Stores & Online Platforms in Category Marketing'.
Students from the PGDM batch 2024-26 delved into strategies for maximizing category growth across retail and online platforms, learning from real-world examples from Zepto's success story. Key takeaways included the evolving synergy between retail and online spaces, actionable tips for omnichannel excellence, and much more! 🌟
A big thanks to Ms. Gupta for sharing her invaluable expertise and insights into transforming Quick-Commerce. 💡
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