Expert Talk on 'The Role of Retail Stores & Online Platforms in Category Marketing'

On 8th Dec 2024, GL Bajaj IMR hosted an insightful Expert Talk with Ms. Aakanksha Gupta, Associate Director at Zepto, on 'The Role of Retail Stores & Online Platforms in Category Marketing'.

Students from the PGDM batch 2024-26 delved into strategies for maximizing category growth across retail and online platforms, learning from real-world examples from Zepto's success story. Key takeaways included the evolving synergy between retail and online spaces, actionable tips for omnichannel excellence, and much more! 🌟

A big thanks to Ms. Gupta for sharing her invaluable expertise and insights into transforming Quick-Commerce. 💡

#QuickCommerce #ExpertTalk #BusinessInsights #PGDM2024-2026 #CareerGrowth #GLBajajIMR

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