Unlocking the Secrets of Integrated Marketing: GLBIMR organized an enlightening session with Ms. Arti Singh on the power of Radio in Marketing and the changing media landscape! Students were enlightened about the concept of ROI and the value that a particular product delivers along with its packaging. They were made aware of why there is a need to put information on both radio as well as ads. Marketers take radio integrations along with the jingles. This is how radio being audio is still evolving.
