GL Bajaj Institute of Management & Research recently hosted an enlightening Alumni Talk Session for the PGDM Batch 2023-25, welcoming Mr. Jaijeet Kadam, Business Head - Sales, Vodafone UK. 🎉 He shared valuable insights into the impactful role of the 7Ps of Service Marketing and how brands like OYO and OLA utilize this strategy to drive success. 💼✨
Thanks to the joint efforts of Dr. Amit, Dr. Mohd Ayaz, and Dr. Atul, this session offered a hands-on learning experience, showcasing the importance of aligning marketing mix elements to create a cohesive strategy. Through real-world examples, Mr. Kadam emphasized the power of a 360-degree approach to service marketing.
With active participation, our students explored ways to apply these principles across diverse service sectors, empowering them with the skills to bridge theory and practice. 🌟
#GLBIMR #AlumniTalk #ServiceMarketing #7Ps #ExperientialLearning #FutureLeaders
