Dr Amit Kumar

Designation:

Associate Professor

Phone:

+919991033395

Qualifications:

PhD, UCG NET (twice), PGDM


Membership of Professional Bodies / Associations:

  1. CGER

Course Involvement:

  1. Service Marketing
  2. Sales Management
  3. Distribution Management
  4. Product & Brand Management
  5. Strategic Marketing
  6. Consumer Behaviour
  7. Marketing Mangement

Principal Publications:

PAPERS/ ARTICLES PUBLISHED

  1. Gera, N., Vesperi, W., & Kumar, A. (2021). Determinants of stress amongst B-school students: an empirical investigation. International Journal of Management Practice, 14(5), 601-620. (Scopus Indexed) https://doi.org/10.1504/IJMP.2021 117293
  2. Sharma, V & Kumar A (2023), Determinants of Online Banking Adoption in India : An Empirical investigation (Scopus Indexed) DOI: 10.1504/ijbir.2022.10046633
  3. S. singh & A. Kumar (2023), Development of Digital Systems and Financial Markets, DTC Journal of Computational Intelligence, Vol-1, Issue-2

Short works and book chapters:

Book Chapter " Sustainable Development & Investment" published in Digital Disruption and Environmental, Social and Governance by Book Bazooka, 2023

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